MOUNTAIN TRIKE CONCEPT IDEAS

In order to make sure Emily and I were going down the right root we decided to research some different design styles which we thought Mountain Trikes image needed. From here we produced work which had taken inspiration from various extreme sports magazines etc, as we wanted to make the productmore about the fun and outdoors as apposed to a boring product spec leaflet. We mocked up some concept board to send off to Brandfuel in order to get feedback on what works and what doesn't. We didn't want to waste time going straight into our final designs so we thought this was the best option to start with.

We took inspiration from various downhill bike magazines etc.

In order to make the product look more fun and exciting. We needed to

emphasize its off road all terrain aspect of the product.

We put together a series of rough layout ideas using the photos supplied to communicate a range of different ideas so that when go into the final design, we know which style is the most preferred/appropriate, experimenting with fonts, shapes and colours also.

 

We experimented with tyre marks to emphasize the off road aspect.

We also included some graphics and geometric shapes inspired from some of our visual research. We wanted to make the leaflet design more up to date and modern, so we

used bright colours  and bold big shapes to do so.

We created rough mock ups of how we could display information and imagery in a fun

and eye catching way. We also experimented with logo placement and text.

The images and content that mountain trike wanted to include were not exactly exciting or sold the product, in order to try and give the product more life we used a variety of different methods to try brighten things up, mainly using bright colours and reference to imagery in our primary research.

Circles and tyre tracks

Lines and large images

Photo Selection

As we were sent lots of images to work with it was important that we narrowed it down to the ones that we thought promoted the product the most and ones which highlight the capabilities of Mountain Trike whilst also taking into consideration Brandfuels Feedback.

BrandFuel feedback e-mail RE concepts:

Thanks for sending through your concepts.

We really like what you have done and how it has been presented.

You’ve had a good thought about concepts, design elements, font and colour palette before moving along with the designs.

I’ve reviewed with David; here is our feedback:

What works:

- Good choice of reference material

- Page 3 – we like the treatment of font on ‘take yourself further’, the grittiness suits 

the product

- Page 4/8 – trace of tyre is a good graphical element and will work as a divider between images; try to combine to something in between both graphics

- We really love the sun/wheel graphic on page six

- Nice flow of elements on page 7 but try not to use one graphical element (circles in this case) too much, there needs to be a balance

- On page 7 also like the treatment of ‘Mountain trike’ in top right corner

- Page 10 – we really like the graph-like graphic on the left/middle

 - All colour palettes work well, also good choice of fonts

What doesn’t work:

- Page 7 bottom left – a brochure like this will sit in a brochure holder, so only the top part will be visible – ‘Take yourself further’ could mean anything. Branding MUST be on top as in design in top right corner

- Page 9 – too busy, stripy circles don’t work

- Page 10 right side design are too blocky and static

Could you please, based on this feedback, progress to next stage and develop two designs further.