In todays session we had to team up with another pair and pitch our ideas to each other in order to get some feedback and to get an idea of each others project. After we had pitched out ideas we then swapped briefs and for the next hour or so worked on each others briefs. This was a very useful session. It taught us the importance of collaboration and the sharing of ideas. We have to learnt to be comfortable with sharing / giving ideas away as this is what the industry is really like. As we came up with ideas to promote the rebranding of the BBC for eve and abbas they were churning out ideas of how we could push our concept further, considering different media and alternate solutions.
Wanted Posters
Create wanted posters for churchill and slap them all round. This would work better somewhere they have these posters tbh.
Face Comparison App
Compare Churchill to your face, gives you a percentage match. All the entrants go onto a leader board. Top 10 entrants win a prize. Kids can photograph anyone they like.
Winston Your Self App
Add aspects of churchill to your photo - hat etc.
Use Winstons photo but brand him with the dogs phrases etc...oh yes!! kids know who the dog is this will show the direct link.
Tom & Jerry Style Advert
Winston and dog chasing each other round! WHOS THE ORIGINAL!?
School Competitions - Stamps etc.
Competitions through schools could help to get kids involved and educate them more about churchill. If they win the stamps will go into circulation.
WW2 Propaganda Style Posters
Some sort of WW2 style posters to draw interest. - but maybe the kids won't look at outdated design.
People send in short clips of themselves that are shown before shows like the xfactor. Target audience will be the people that would watch the shows.
Churchill App
Make an app that allows you to add cigars top hat etc. - make yourself look like winston churchill app. Then get people to send in the results. - Competition with prize
Photo Board Installations
Photo boards like they have at the seaside etc. get kids involved on the street.
Quiz
Some sort of app that also has a quiz about churchill, to increase learning.
Winston Churchill Sweets
Sweets could be a good way of getting kids involved however I think the target audience is a bit too old for this.
Design a Coin Competition
School kids are given the chance to design a LTD edition Churchill coin.! This could be an interesting competition.
Possible Prizes
Win a trip to london for you and your class.
Educational Tour
Car Insurance when they can drive for a year.
Tour of Houses of Parliament etc.
Madam two swords
London Eye
Dungeons
Etc....
After discussing with Mikey about the ideas that were brought up in the session we have decided to expand on our idea and branch out to an app with different features. We would have a face recognition section which allows you to take a picture of someone and it will compare them to Churchill and you will be given a rating. Then another feature to the app would be to Edit a photo of you add a hat pipe etc. Also a section that allows you to turn your photo into an old school propaganda poster. This would all be on top of our original campaign.
Next we will look into school campaigns and apps, and ways of publicising our campaign. This week we need a final research push to get everything together and then make a start on the designing. We need to work out exactly what our final products will be.
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