RESPONSIVE MINI CRIT - EVE & ABBAS

In todays session we had to team up with another pair and pitch our ideas to each other in order to get some feedback and to get an idea of each others project. After we had pitched out ideas we then swapped briefs and for the next hour or so worked on each others briefs. This was a very useful session. It taught us the importance of collaboration and the sharing of ideas. We have to learnt to be comfortable with sharing / giving ideas away as this is what the industry is really like. As we came up with ideas to promote the rebranding of the BBC for eve and abbas they were churning out ideas of how we could push our concept further, considering different media and alternate solutions.

Wanted Posters

Create wanted posters for churchill and slap them all round. This would work better somewhere they have these posters tbh.

Face Comparison App

Compare Churchill to your face, gives you a percentage match. All the entrants go onto a leader board. Top  10 entrants win a prize. Kids can photograph anyone they like.

Winston Your Self App

Add aspects of churchill to your photo - hat etc.

Billboard / Posters / Adverts
Use Winstons photo but brand him with the dogs phrases etc...oh yes!! kids know who the dog is this will show the direct link.

Tom & Jerry Style Advert
Winston and dog chasing each other round! WHOS THE ORIGINAL!?

School Competitions - Stamps etc.
Competitions through schools could help to get kids involved and educate them more about churchill. If they win the stamps will go into circulation.

WW2 Propaganda Style Posters
Some sort of WW2 style posters to draw interest. - but maybe the kids won't look at outdated design.

Talk Talk Idea
People send in short clips of themselves that are shown before shows like the xfactor. Target audience will be the people that would watch the shows.

Churchill App

Make an app that allows you to add cigars top hat etc. - make yourself look like winston churchill app. Then get people to send in the results. - Competition with prize

Photo Board Installations

Photo boards like they have at the seaside etc. get kids involved on the street.

Quiz

Some sort of app that also has a quiz about churchill, to increase learning.

Winston Churchill Sweets

Sweets could be a good way of getting kids involved however I think the target audience is a bit too old for this.

Design a Coin Competition

School kids are given the chance to design a LTD edition Churchill coin.! This could be an interesting competition.

Possible Prizes

Win a trip to london for you and your class.

Educational Tour

Car Insurance when they can drive for a year.

Tour of Houses of Parliament etc.

Madam two swords

London Eye 

Dungeons

Etc....

After discussing with Mikey about the ideas that were brought up in the session we have decided to expand on our idea and branch out to an app with  different features. We would have a face recognition section which allows you to take a picture of someone and it will compare them to Churchill and you will be given a rating. Then another feature to the app would be to Edit a photo of you add a hat pipe etc. Also a section that allows you to turn your photo into an old school propaganda poster. This would all be on top of our original campaign.

Next we will look into school campaigns and apps, and ways of publicising our campaign. This week we need a final research push to get everything together and then make a start on the designing. We need to work out exactly what our final products will be.

WHAT IS GOOD BRIEF - RE-WRITE

WHAT IS GOOD WORKSHOP

5 Words that sum up my what is good:

Intriguing
Fun
Playful
Clever
Useful

5 Words for my target audience:

Nature Enthusiasts
Children / Young Adults
Boys
Animal Lovers
Designers Print Based

5 Words for tone of Voice:

Fun / Humorous
Educational
Entertaining
Engaging
Child Friendly

5 Products that could be developed:

Glow in the dark DIY kit - Booklet and kit
Large Scale Posters - Exhibition style room of glow in the dark fun 
3D Models - Glow Zoo / Marine life
Book - pop up / interactive book
Interactive Glow Wall

Processes:

Screen Printing
Hand Crafting
Laser Cutting
3D Modelling
Illustration
Binding?
Photoshop?

What do I want to focus on?

An Exhibition of....
...or a collection of

Product Range

Information & Way finding

Branding & Identity

RESPONSIVE MEETING WITH MIKEY

Ideas

Clothing Range

WW2 PC / XBox / PS3 Game....war game teaching young gamers about the war and winston's life.

Churchill Lookalikes

Does your granddad look like churchill?

Viral

Winston Churchill vs Churchill the dog   -    'Man vs Best friend'

Relevant Words

Informative

Educate

Historical

Fun/Entertaining

Inspiring

Target Audience

11-16 year olds

High School Students

Tone of Voice

Inform

Educate

Serious Message

Humorous

Does your Granddad look like Churchill?

From todays meeting we have decided to go with the "does your granddad look like winston churchill" concept. We think this is both simple and a really good way of getting kids involved. We are thinking that we could plaster huge images of Churchill Round Citys with The caption Does Winston Churchill Look like your granddad, this will display information about him and maybe link to a website that gives people the chance to post pictures of their granddads that look like winston churchill.

Could it be on Facebook, - Advertised there as well.

Twitter etc

We have decided to cut the target audience down by 2 years in order to mainly focus at schools as this will be a direct way into our target audience. School kids are more likely to get involved with something like this if it is handed out in the environment. Maybe the chance to win something will spur them on to get involved.

TYPE & GRID WORKSHOP 2

In todays session we have been looking at different ways of splitting it up pages. We looked at the Van de Graaff system, We starter by splitting the page up diagonally then joining the bottom corners to the top middle.

 Next we worked out the content boxes by drawing in 

the bow tie like section at the top, once this was done we drew

the content boxes by extending it out to the correct lines.

 From here we split the content boxes up into sections using the rulers.

From here we can design on a perfectly proportioned page.

How to make a gird inside a box :  
To make a grid inside a box, select the box then go to utilities > scripts. You can then go to applications > apple scripts and choose make grid. This will allow you to create a grid inside a box ..

You can also apply this to rulers by choosing 'add guides' in the same apple scripts folder :

 

This allows you to add guides really quickly to your DPS. 

Task

Create a double page spread, using the techniques explored in the past couple of weeks.

Consider cannons, gutters, margins, headings etc...

2 Columns? 

Unsure if this reads right, may need to lower bottom text box

Are grids just for aesthetics or are there absolutes that need to be followed.?

YCN LEGO - WEBSITE DEVELOPMENT & CRIT FEEDBACK/RESPONE

The Design

In order to expand on the campaign I will propose a competition for children of all ages to get involved with. This will be mentioned in the stop motion video, it will display a link, and from here you can go away and find out more about the competition and the prizes available. I started mocking up the website on illustrator trying to make it as child friendly and as easy to understand as possible, as kids will be using it to submit there models. 

Colours

 Primary

 Shades

 Secondary

After reading the brand guidelines I realised there were allot of rules that needed following. First and formost the colour scheme was quite strict. I decided to try and stick to the main primary colours as you see below with the red, yellow, blue and green.

Idea 1

This was the first design that I came up with for the website. I wasn't very happy with it at all, and after going to a CRIT it was made apparent that it was not very child friendly.

Crit Feed Back

Bad

Not very child friendly

Too Dull

Too much White space

Plain 

Good

Good use of colours and brick button idea works well

They also loved the idea of a competition and thought this was a great way expanding on the advert and campaign.

Response to the Crit

After the crit I decided to scrap my old idea and just go with something completely different. After researching other successful lego websites I found they were allot more playful and less modern like my original design. I decided to design a kind of castle building that would get over the idea of the building aspect of the competition. But I began to hate the idea almost instantly, with the colour palette I had I found it very difficult to create anything that looked remotely nice as there were so many different garish colours that were not working together very well.

I decided to scrap that idea and to have a re-think. I decided it might be better to have a kind of mascot type character who is associated with the competition which could be something the kids can recognise. I ended up drawing a lego builder which slowly progressed, I ended up changing the arms as I was unhappy with the proportions and it did not work as well on the actual webpage.

 I also thought in order to make it more kid friendly I went with a comic book style image as this something that children read on a daily basis, its a more fun and interesting format to read from rather than a scroll down box in a block etc. I decided to keep the buttons from the original as they are bold and can easily be recognised as buttons.

I decided to narrow down the amount of text on the home page and try and make 

it as short and sweet as possible, so that the kids aren't put off reading it. I went with a comic 

book style font as well to enhance the concept.

Logo Attempts

I tried coming up with a few different logos for "The Big Build" competition but I was pretty disappointed with how it was going. I was pretty pushed for time so I decided to not concentrate on it and jut push the concept of the whole campaign in my final concept boards.

 I decided to add a lego grid background to break up the white as 

I thought there was too much poking through.

Added Pages

Home Page

|

Gallery - Prizes - Rules - Submit

Above shows what pages link off the 'Home Page'

I've made it as simple as possible in order for children to use it.

When you click on the 'Gallery' brick it gets larger and up pops a series of different entrants models

on the left hand side there are a range of different age brackets within the competition. Arrows allow you to slide through the different models, and an 'X' button allows you to exit this option and go back to the home page.

When you click on a model you like, the others disappear and your choice gets larger, from here it displays the name and age of the builder and gives you the option to vote. The best buildings from each age bracket will win a prize. This could be a one of competition or an ongoing thing.

For the sake of the Brief I decided not to mock up all the other pages on the website as I was mainly pushing the concept of my campaign rather than the design and the concept this was only an idea or proposal to pitch to lego. They hopefully can get the idea of my style and thinking behind the whole campaign. I mocked the home page up on a mac to see what it would look like. I am happy with how it looks. It cannot be mistaken for anything but lego, its simple and definitely appeals to a younger target market. It looks good and functions with ease. Overall I think I have done a good job at fulfilling the brief.

OUGD505 - WORKSHOP

In todays session we had to analyse our products in terms of the different stock, processes etc. I didn't really find this session that helpful to b honest, non of the products I brought in were things I could see myself producing for this project. I found it difficult to find items at home that I really liked.

5 THINGS I DONT KNOW ABOUT MY PRODUCTS

1) How has the rizla packet been put together on a large scale rather than hand crafting?

2) How has the Playstation game case been constructed on a mass scale, as there are different components needed to make the finished product?

3) How has the Spot Varnishing & Embossing been done on the DVD case on a large scale

4) How do you screen print then de-boss accurately, how is this done?

5) How has the DVD been put together, what Nets can be used?

5 PROCESSES I WANT TO FIND OUT ABOUT

1) How has the rizla been embossed and foiled on a large scale

2) How does spot varnishing work. What are the possibilities?

3) What are the possibilities of screen printing with various spot colours. What effects can be achieved?

4) How are Hologram stickers made?

5) What book binding methods are available, what are the benefits?

DVD CASE WHY IT IS BAD

The stock is of an OK quality how ever it is pretty worn an tattered now, maybe card isn't the best Idea for game cases, however it is a LTD edition game, but they could of used a stronger more durable stock

The plastic Inserts need to be secured better so that the Case does't fall apart

Could be quite expensive to produce, they have used quite a few different processes.

Card is not the mopst protective material, it could get water damaged etc.

DVD CASE WHY IT IS GOOD

It is a much more interesting net than normal DVD cases, it has a bonus disk and an added booklet of Game design artwork. Much more personal

They have used spot varnish to make the title Pop out, This gives a shine to the cover and draws you in.

It represents the content well, and works throughout even down to the imagery on the disks themselves.

Creative sticker added to the cover, givs the impression of embossing at first glance.

Task

Create 5 presentation boards

What is good

Range of Good

Formats I'd like to use

Research

Subject Matter

Audience

Tone of Voice

TYPE & GRID

LOGO & PRINT - WORKSHOP

Logo Outlines

Target Audience
Communicate an Identity
Colour
Typeface
Scale
Image

Analyse products in terms of:

Target Audience
Context - where
How people interact with it
Stock
Special Production Methods

Warehouse Project Flyer

Good quality durable stock has been used, much more appealing than your average flyer. Its targeted at a young music influenced audience. They have used foiling which makes the flyer look of a high quality. This is given out at the night and can be found in music stores and handed out on the street in student areas.

United Nation of Dub Weekender Flyer

Really interesting flyer, this reggae festival flyer has been designed for the Reggae, pot smoking enthusiast as the whole flyer has been perfereated into roach card in order to aid the Reggae Stoners. The stock is uncoated which makes it safe to smoke with. They have used earthy colours which represents the music there. This will be handed out in student areas and music shops.

Alan Kitching's Invitation

This invitation has been printed on a high quality satin style stock. It is targeted at designers as it is specifically for his letterpress exhibition. It looks very professional and is not something you would just throw away. Its in a booklet form which makes you want to look through it. This was given out at one of his other talks, but I can imagine it could be found in many exhibitions. This has been spot varnished



Task

Bring in 5 examples of products that use different methods of printing etc.

Consider : 

Stock
Durability
Sustainability
How it has been put together - Net
How is it produced
Reproducing in the studios.
Time
Production Methods

PHOTOGRAPHY WORKSHOP - TESTING

In the photography workshop today I photographed different objects in the studio, I played about the with the shutter speed and aperture to get the best image. We had different light set ups and used different lens's to get different perspectives on the objects.

Over exposed - but i like the composition of the photo. 

Under Exposed

Gradually increasing the aperture

Very Over Exposed

 Practically Gostly

Sophia

Nice contrast 

Nice Lighting

Over Exposed

I wanted to see if I could make the all the white parts of the

box disappear

Studio Set Up

Nice composition

Nice Photo - over exposed though

Too Much Light

Macro Lens

Under Exposed

My Favourite Photo nice lighting