How to: Initial Ideas

Each of the members of the group are going to create their own idea and design for the beer mats, then between us we will choose which ones work the best. 
The size of normal beer mats is 9.5 x 9.5 cm so this is the template size we will be working to. 

Here are some of Andreas Ideas :

All of the beer mats we create will be to this template which is the exact size of actual beer mats in bars. The square shape gives you more room to play with over the traditional circular beer mat.

Andrea 1st Attempt:

This is just a black and white mock up of how I think we could approach the design element of making the beer mats. To grab students attention, we would need a bright, consistent colour scheme, and maybe some small illustrations, although personally, I prefer the use of just typography and layout. I like the use of the simple Helvetica Bold typeface, purely as it grabs attention without distracting the viewer by using a font which could take away from the impact of the statement. 

I like the way the type grabs the attention of the viewer, yet I think for students to not feel like they're being attacked by something which could be telling them that they shouldn't be drinking at all, they would need to something which is more friendly and approachable. 

Trying the same design but in different colour schemes could make it more appealing to students. 

Here are some different colour attempts:  (Andrea Cooper)

I also considered swapping the colour of the outline of the type with the white filling to see what effect that would have on the way the message came across. (Andrea Cooper)

The message here is more subtle, yet still has some level of an impact upon the viewer. After more consideration, the colours I have used could possibly be calmed down slightly. Here is an attempt with a slightly calmer colour scheme, plus one with the inverted colours of the type. (Andrea Cooper)

I prefer the more muted colours used here, yet I'm not sure how much of an impact they will have when it comes to getting the message across. 

We will have a group talk and compare each others designs and initial ideas and see how to progress from there.