College Print Resource Information

BRANDING & IDENTITY

Definitions Brand - The perceived emotional corporate image as a whole.  Identity - The visual aspects that form part of the overall brand. Logo - A logo identifies a business in its simplest form via the use of a mark or icon. Online http://justcreativedesign.com/2010/04/06/branding-identity-logo-design-explained/ http://www.wolffolins.com/ http://www.brandingstartups.co.uk/?gclid=COXc1KqgwqoCFcQLtAod914oXQ http://www.identityworks.com/forum/logo-design/what-they-dont-teach-you-about-identity-design-in-design-schools/ In Print

PACKAGING & PROMOTION

Definitions Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging contains, protects, preserves, transports, informs, and sells.  Packaging also refers to the process of design, evaluation, and production of packages. Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.(Boxes on shelves, things we wear, things we hold while using something, point of sale units, banners, floor graphics,& more….) Online http://en.wikipedia.org/wiki/Promotion_(marketing) http://www.cardmasters.co.uk/ http://www.slideshare.net/lisarodwell/innovative-packaging-design-presentation http://www.popupmailers.co.uk/index.php?gclid=CPKewvvm2KoCFQJO4QodNmgs6g http://www.design-intellect.co.uk/top_50_packaging_design_branding_agencies_list.html In Print The big book of packaging prototypes - Denison New Packaging design: - Kirkpatrick Boxed & Labelled: - Klantern/Ehmann Packaging Design Workbook: - Dupis 1000 Bags, Tags & Labels: - Eldridge

PUBLISHING & EDITORIAL

Definitions Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public. Publishing- Traditionally, the term refers to the distribution of printed works such as books and newspapers but design publishing includes the stages of the development, acquisition, copyediting, graphic design, production (printing) of Magazines, Novels, Coffee table books, Manuals, Reference books etc. Online http://www.amazon.co.uk/Indie-Publishing-Design-Produce-Brief/dp/1568987609/ref=sr_1_6?ie=UTF8&qid=1313677818&sr=8-6 In Print Experimental Formats: - Fawcett-Tang Editorial Design: - Zappaterra 100 Habits of successful publication design: - Saville Magazine design that works: - King

INFORMATION & WAYFINDING

Definitions Information graphics (infographics) are graphic visual representations of information, data or knowledge. These infographics present complex or unfamiliar information quickly and clearly. (Harry Beck-Underground Tube map is a good example)  Traffic signs and other public signs rely heavily on information graphics, such as stylised human figures, icons and emblems to represent concepts such as yield, caution, and the direction of traffic. Public places such as transit terminals usually have some sort of integrated "signage system" with standardised icons and stylised maps. Technical manuals and instructions make extensive use of diagrams and infographics. Newspapers often use infographics to describe something that is either complex or unfamiliar. A visual example might be how many London busses high is Mount Everest. Online http://www.designbysoap.co.uk/portfolio/ http://www.infographicsblog.com/ http://infosthetics.com/ http://www.coolinfographics.com/links/ In Print Mapping, Illustrated guide to navigational systems: -Fawcett-Tang/Owen Information is beautiful: - McCandless Data Flow 1 & 2 - Klanten Visual Aid: Draught Associates.

PRODUCTION TERMINOLOGY

DEFINITIONS CMYK: Stands for "Cyan Magenta Yellow Black." These are the four basic colors used for printing color images. Unlike RGB(red, green, blue), which is used for creating images on your computer screen, CMYK colors are "subtractive." This means the colors get darker as you blend them together. Since RGB colors are used for light, not pigments, the colors grow brighter as you blend them or increase their intensity. SPOT COLOUR: Print technicians and Graphic Designers around the world use the term spot colour to mean any colour generated by a non-standard offset ink; such as metallic, fluorescent, spot varnish, or custom hand-mixed inks. (as opposed to obtaining a colour by via mix of cmyk) GREYSCALE: One colour black and all the shades of grey through to white (black and white photography is grey scale) MONOCHROME (mono): Monochromatic colours are all the colours of a single hue derived from one colour and extended using the shades,tones and tints of that colour. PALETTE HALFTONE: This is a mechanical process (as opposed to chemical) for converting tonal values into a series of dots thatalthough solid dots, when printed give the impression of continuous tone. SUBSTRATE: link STOCK: ...... Genrally stock can be divided down into 3 catagories- Paper, Paperboard or Card Board - as well as 3 finishes - Matt, Satin, Glossy STOCK WEIGHT: Refers to the the thickness or density of the chosen Paper or Board. Paper products that let little or no light pass through (e.g. poster board) are considered dense or heavy. Paper products that allow some light to pass through (e.g. tissue paper) are considered lightweight.  FORMAT ARTWORK

ONLINE

PRINT LITHO PRINTING http://www.youtube.com/watch?v=XUlBueqStg4 PAZZAZ RANT http://www.youtube.com/watch?v=VpAuDrs5ocg PAD PRINT http://www.pdsconsulting.co.uk/2007/Library/Printing_Pad.asp http://www.youtube.com/watch?v=RlypyjjLDZI&feature=related SCREEN PRINT http://www.youtube.com/watch?v=YFM_tBfyjM0 http://www.youtube.com/watch?v=i3iY21z8qLQ&feature=related COLOUR http://www.youtube.com/watch?v=059-0wrJpAU&feature=relmfu CMYK and printing http://www.youtube.com/watch?v=TUd4r5olX1Q&feature=related http://www.youtube.com/watch?v=8cOZv4AF4pc&feature=related CMYK v RGB http://www.youtube.com/watch?v=fNisT6ROdUo&feature=related RICH BLACK Vs NORMAL http://marvin.mrtoads.com/richblack_vs_plainblack.html ABOUT PANTONE http://www.youtube.com/watch?gl=NL&hl=nl&v=l6r_CK0rNlk ABOUT COLOUR MATCHING http://www.youtube.com/watch?v=Pz3AMwRJiRw&feature=related COLOUR MODELS http://www.sketchpad.net/basics4.htm http://www.devx.com/projectcool/Article/19954 EXTRAS EXTRAS EXTRAS 4 COL + METALLIC http://psd.tutsplus.com/tutorials/designing-tutorials/create-a-five-color-magazine-cover-using-a-spot-metallic/ EMBOSS/FOIL/THERMO http://www.frankel.co.uk/bespoke_invitations.html SETTING UP CROPS & BLEED http://www.blog.spoongraphics.co.uk/tutorials/designing-for-print-setting-up-crops-and-bleed 3 SINS http://www.fuelyourcreativity.com/3-deadly-sins-of-print-design/ VARIOUS TUTORIALS http://www.smashingmagazine.com/2009/10/02/the-ultimate-round-up-of-print-design-tutorials/ FORUM & TUTORIALS http://vector.tutsplus.com/articles/printing-prepress-basics/ LETTERPRESS http://www.youtube.com/watch?v=yE0OoWX6TQs&feature=fvw PRINTERS VIRTUAL TOUR http://www.belmont.co.uk/about/virtualtour/ SIMPLE OFFSTE EXPLAINATION http://www.cmykreative.com/useful/offset_lithography.htm ETHICS http://www.cmykreative.com/articles/article04.htm ADOBE TUTORIALS http://layersmagazine.com/category/tutorials METAL PACKAGING http://www.ball-europe.com/382_733_ENG_PHP.html?parentid=791 ISO sizes http://www.cl.cam.ac.uk/~mgk25/iso-paper.html