Typography Workshop - Graham

Quark Express

Command + Shift + Alt + ( < >) = Increse text size

Over the next few weeks we will be exploring the rules of typography, we are learning the rules so that we are able to break rules for our own personal practice. 

 

Printed Typography:

This began around 1450's

Quark Xpress:

A- is an international size recognised globally 

A sizes fold in half - 

A1- A2

A2-A3

A3-A4...

In the industry instead of printing the piece at actual size to save cost print mass amount at A0 and trim.

aslong as the paper size is a possible fold of an A format size it can be printed to be economically friendly and not waste paper

Quark Xpress is very much like InDesign, in terms of document setup, the programme has a range of tools however i will only be using the 3 displayed below, These consist of a movement tool for moving object on art board, Typographic tool just to create a type box allowing me to apply typographic elements to my art board. 

The tool bar below to the right is the typographic tool, in this programme the measurements are to a 1000th of a millimetre   

Should only be using 2 typefaces through my life as a designer - 1 serif 1 san serif

I am able to produce a voice through just changing some key characteristics for example weight, Colour, pt size or case

For example:

Uppercase bold - Loud strong....

lower case Bold - can put a point across

light - more relaxed and friendly

italicised - can reflect elegance

Slight alterations in typographic form can change the voice in which the type is read, this is a highly effective tool when working on communicating a specific message. this will be incredibly helpful for y practice as a graphic designer.