ISTD FINAL BOARDS FOR PRESENTATION

Here are my final presentation boards for my ISTD brief.

In order to make the restaurant appeal to everyone I thought about how I could make the restaurant an exciting environment to be in. I thought about Anamorphic typography and how this could be used around the restaurant. I feel it would be nice to have the restaurant like a converted letterpress workshop, this would give the customers a feel of what it would be like to be in a design studio.

I thought it would be a nice touch to have typography furnishings to its extents. They are a nice touch I feel. Staying with the light hearted feel to the restaurant I thought it would be funny to have urinals with the most hated typefaces on so you can show your appreciation. For the web side of things I mocked up a website to show how it would work across different media. This allows the customers to look at the menu and the restaurant. It also has information on the where abouts and also the history of the restaurant.

Final Products

ISTD PRODUCT RE - PRINT

After my crit I went away and changed the colour scheme in order to make it easier to screen print. I got rid of the orange/yellow and just went with red and white. Once I had prepared all my screens I started printing. To start with I printed my place mats. 

I realised afterwards that I had used a small screen which made it had to print.

 The first lot were unsuccesful and I chose the wrong colour completely turning the mats pink.

I set up my screens on the bed - next time I will use bigger screens

in order to make printing easier.

I mixed different paints to try get the perfect colour.

In order to double side print I had to draw the registration marks on 

the opposite side with a light box.

After a full day in the print workshop I spent the evening 

cutting everything down to size.

The only problem I had was with the beer mats, I hadn't prepared the 

document correctly so the registration didn't line up, but this worked

out in my favour. When I such them together it increased the thickness

to that of an actual beer mat anyway.

Letter press draw - debating wether to paint or varnish.

Products all together - I need to add ribbon underneath to make

it easier to get the products out.

Smooth easy slide draw

Receipt / Order Pad

Business Cards

Menu

I am extremely happy with the outcome of the products. They are very high quality prints with little errors. The products look much more profesional like this. The colours are consistant and you the blemishes from the screen printing add to the quality and represent the strong authentic print methods that the restaurant represents.

I used quite thick water colour stock which meant all the prints stayed flat. There are few additions I need to make to the set to make it perfect.

MUTTON QUAD - RE-DESIGN

After the crit the other day it was made apparent that my branding needed a tweak. Although everybody really loved the concept and branding they thought it should just be 2 colours rather than three. It was also mentioned that It would be nice to screen print the products as this would be much more relevant to the nature of print, and also give it that personal touch that a printer cannot do.

So after the crit I went away and I looked at changing the colour scheme. I got rid of the orangey yellow and just went for the dark red and white. This was a bit of an issue as I had to change my logo completely it would not work with just red ad white the way it was. Here is what I came up with.

     AFTER                                  BEFORE 

I Changed the Steak House style typeface as this was sending out the wrong impression

I decided to Just stick with Rockwell. To solve the colour overlap problem I decided to put

the Title in a banner underneath this Looks much better now and I think the reduced colour

scheme definitely helps to give a classier image.

Menu Outside and In - 1 Colour Print Much easier to Read

Represents the restaurant perfectly.

Type Terminology Menu Outside and In

Place Mats / Cutting Mats

Beer mats - 2 Sans Serif, 2 Serif

If I had the time I would produce a larger set of beer mats with different fonts. 

Front

In order to screen print all my products I have prepared the images in illustrator ready to be

exposed. Once this is done I will carefully try and double side print my products.

Back

PRODUCT MOCK UPS

For my branding I wanted to create a letter press style identity box for mutton quad.

This is a mock up drawer I made on the laser cutter with some 3mm MDF. If I had more money and time I would probably use better quality wood and actually make it like a real letter press draw with the metal pin fasteners on the insed and thicker more authentic Wood.

I engraved the logo onto the Lid. Ideally I would of liked to of burnt the image onto

the surface with a rastered effect but unfortunately I was having trouble with the laser cutter.

Set of Products - Menu, type journal, place mats, business cards and beer mats.

Business Cards - Various Colours and styles.

Beer mats - Informative

Beer mats

Menu and Type Terminology

Inside of Menu and Type Jornal

Selection of Products Room for one More?

I was going to include cutlery.

ISTD MUTTON QUAD LOGO DEVELOPMENT

After thinking about how I wanted the restaurant to look and operate I turned my focus onto the branding of the restaurant itself. I decided to keep the name Mutton Quad as I had based my whole menu on food/type puns. So I started sketching a few ideas down. 

 I decided on this style in the end. I liked the idea of using negative space.

It makes you look twice at the logo I feel.

It also popped into my head that all the branded products should come in a

 letter press draw with each product in a different section. I think this will make a nice

touch to the branding as a whole, Hopefully it will tie in with the whole theme

I am going for. I will use the laser cutter to produce the box.

I decided to come up with some different place mates fot Mutton Quad
I think I like the cutting mat design best. This keeps with the theme the most
I feel and also is a nice touch to restaurant. Practical in both ways.

I also thought about how I could get information out during the meal and
thought the best way to do this would be to use beer mats, everyone picks them
up and reads them so In order to teach the customers about type I wanted to produce
a series of beer mats that have a selection of serif and sans serif fonts on.

I looked into designing some business cards too for the branding and came up
with several different designs experimenting with type and image.

Too Boring, doesn't comunicate the restaurant 

I decided I liked my negative space idea best

I think it looks fun and quite smart. 

I wanted to make the menu a bit like a letter press drawer too to keep the theme running.

I thought this would be a nice touch however I didn't like the brown natural colour scheme

very much.

 I took inspiration from this Restaurant logo I liked. I liked the colour scheme so 

decided to use it. The colours stimulate hunger.

Here are a few of the logos I came up with.

Although I like the white ones I just didn't think they stood out enough.

I decided to go with the top right which uses a combination of the Haymaker type

and also Rockwell. I also kept with the quad theme and used a square.

I tried to find different ways of making the type stand out with the colour scheme.

Here you can see the white backgrounds make it more legible.

Although I really liked this style after re-assessing I have decided it looks far too garish and

makes it hard to read the dishes.

Here is the front and back of the menu on the left and the menu on the right

 Here is the type reference book I have made to go with the menu

 Alternate back...decided against this. Too big

want it to be subtle from outside.

I have decided to go with this menu. Its much easier to read

and is simple and more stylish I feel. I still kept the feel

of the Letter press drawer too I hope. 

 I also came up with a range of business cards to go with the branding

I would use spot colours if printing proffesionaly to save on ink.

I would also emboss them to give a classy impression. The quality

of the printing has to represent the food.

I designed informational beer mats with different typefaces on

displaying the date they were created, who made them, and the type.

I also decided to make placemats that are cutting mats to keep with the 
Design studio theme,

If I had enough time I would set up a website for Mutton quad.

This is how I would want it too look. I kept it simple to give it that designer

feel to it. I would keep the website fairly simple with a section about the history

of the restaurant. I have gone with the theme that the restaurant was previously a type/design

studio. The site would also include helpful information on typography with also

pictures of the creative interior and also the menu itself.

The products on a whole.