MOUNTAIN TRIKE CLIENT WORK - EMILY BALL COLLABORATION

Emily Ball and I have been given the chance to re-design a promotional leaflet for Mountain Trike following Emily's summer work experience. Mountain Trike is the latest off road wheel chair out there, and wanted something producing that reflected the company as the previous leaflet looked dated. The chance to collaborate with someone else will be a fun and exciting experience. Hopefully the chance to bounce ideas off each other will make the process allot easier.

The Brief:

Client: Mountain Trike

Contact: Lucy Hill

Job: Mountain Trike Consumer Leaflet

Job Description

A leaflet for Mountain Trike, the all-terrain wheelchair, suitable for  all end user groups.

Background

Mountain Trike is a revolutionary all-terrain wheelchair, providing users with the opportunity to access places they couldnt previously go.

Mountain Trike’s design means that surfaces that are unsuitable for standard wheelchairs such as sand, gravel, mud and snow can be tackled with ease and independence.

This is a life-changing experience, pushing back the boundaries wheelchair users currently face and providing them with many benefits, in particular independence, dignity and a liberating sense of freedom.

Target audience

All standard wheelchair users, newly or long-term disabled.  

All ages, M & F.

Appeals to a wide spectrum of ambition, from wanting to be able to tackle the kerbs on the high street to wanting to attack muddy, rutted tracks on mountain trails.  Communications need to make users aware of the potential without polarising 

the message.

However, looking good and turning heads in a positive way is important to all groups, particularly the young, the ex-military, disabled sportsmen and a sense of ‘cool kit’ should come across in the design.

Desired Outcome

Leaflet needs to stimulate audience to get in touch for more information / book a demo / place an order 

Secondary outcome: visit web site

Previous activity

Existing leaflet looks dated and client seeks improved design quality.  

Current web site provides extensive additional information.

Format

For flexibility and economy, a 6pp A4 gatefold is envisaged.

Full colour

Contact Details:

Lucy Hill

Marketing Manager

 HYPERLINK "mailto:lucy@mountaintrike.co.k" lucy@mountaintrike.co.k