Friday, 15 February 2013

WHAT IS GOOD LOGO TASK


For Next Tuesday :  Bring 5 examples of branding/logos that are similar to my topic. Deconstruct them and analyse why they have used the typefaces, colours, image, etc. - PRINT OUT!

Bring 5 examples of print that I like and what i want to explore.

LOGOS


The Glow Company

I think the glow company have chosen a relevant colours for the products. The luminous green represents the glowing aspect of the items they produce. The have used quite a bubbley typeface which is quite similar to some neon signage as the letters seem to join up. They have used a crescent in the logo which I believe represents the moons glow. The logo is successful in representing the products, its not very smart but I guess glow in the dark stuff is not very serious.


Glow

Glow have gone with a neon sign typeface, the colours they have used represent some of the colours available with glow i the dark products. This quite a simple logo I think it grabs the attention of the viewer but I don;t think it is particularly nice to look at.


Cyberdog

Cyberdog are a rave clothing company that specialises in glow in the dark and UV products. There logo is much better than the others, it has used a cool aqua glow colour which is much more subtle and less garish. It is quite a futuristic typeface which is almost pixilated. I think this enhances the futuristic feel of glow in the dark, as this is something that has not been pushed to its limits.


Neon Creations

Neon Creations is another logo that has a kind of neon tube light typeface, It has used 3 colours which are all quite luminous, however I think they are a bit dull and does not give the logo maximum impact. This company creates neon signs so I do think the logo is quite relevant  the log actually looks like an abstract kind of sign with the ring round it.



Glow Stick City

Glow stick city obviously sells glow sticks and other products. This is another quite obvious logo choice, they have used a glow effect round the text and image, which successfully helps to show what the company is about, they have used a nice blue which works well with the black and white. The typeface is Block and All in capitals creating quite a high impact on the viewer.

5 THINGS - WHAT IS GOOD


5 Things I need to find out more about:

  1. After the discussion I have decided to narrow it down to just living organisms that glow in the dark.
  2. I need to look into Glow in the dark Inks, paints and powder.
  3. How to make 3D glow in the dark objects.
  4. Need to research more thoroughly into why each organisms glows, what uses they have. At the moment it is quite broad
  5. I need to look into the habitats of these natural phenomenon's.
5 Skills I want to Improve on:

  1. My 3D and craft making skills.
  2. Experimenting with Design, layout, stock, inks, paints etc.
  3. Photoshop Skills
  4. Concept Ideas
  5. Writing skills
  6. Presentation Skills
5 ways I can improve myself throughout this project:

  1. I will produce more work off the computer this time hopefully, Using different crafting methods to create my different outcomes
  2. As this project is about things that glow in the dark, There will be many different ways to achieve this effect. Hopefully through experimenting with different processes and materials. I will be able to come up with a well informed design. More design sheets are in order for this module
  3. As I am not very good at using photoshop I will try and use this in the project, if it is necessary.
  4. Design sheets and brainstorming will help to get out all my ideas.
  5. Using my blog to document my process I will try and analyse in a more profesional mannor.
For Next Tuesday :  Bring 5 examples of branding/logos that are similar to my topic. Deconstruct them and analyse why they have used the typefaces, colours, image, etc. - PRINT OUT!

Bring 5 examples of print that I like and what i want to explore.

Thursday, 14 February 2013

RESPONSIVE SESSION - GROUP PARTNERS

Code : JOSH  Mikey

Why have you chosen to work with your creative partner? What are your aims?

I have chosen to work with Mikey as we are quite like minded and have similar sense of humour. We have also helped each other on briefs in the past, when coming up with concepts and ideas. Mikey has different set of skills to me also, I am looking forward to combining these to come up with something new and interesting and an outcome that would be different to what we would produce individually. Mikey is good at type and photography and I am better at production and image.

We already have a healthy working relationship. In the past we have helped each other crit and develop our work. Josh has skills in illustration and product production which are areas where my skill lacks. We both share an interest in branding and identity.

What are your specific areas of creative interest in this brief? 

I like the fact the brief is quite secretive, its a hidden brand initially which allows for a creative outcome with no boundaries. This definitely makes the brief more fun and appealing. I am also quite interested in branding and I am looking forward to creating some sort of churchill campaign/brand.

I like the fact we have such an open brief with just a desired outcome. I like that we would be able to take a humorousapproach to this brief as well as inform a specific audience hopefully by using production and finishing techniques that I have not yet used.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think I am good at print production and finishes. I have experimented with all the different processes art college and have become quite comfortable in the print rooms. I think we will be doing a heavily print based outcome so my skills and experience will come into play towards the final stages. I'm also good at illustration, this is something we may be using with the project.

I think I am good at idea generation, which will help develop ideas. branding and identity could also come into play in this brief. Photography is another skill I could use even if it is just producing photos of our final product.


What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I feel my presentation skills have improved tonnes during this course, and hopefully this will show when trying to get across our concepts in crits clearly and thoroughly. Equally Mikeys presentation skills are good so together I think we will be able to convey our project well. My phone skills are pretty good, due to telesales jobs, this will come in handy when ringing printers etc.

Critiquing - after an initial idea has been created I think I feel that one of my skills is my ability to crit work with an open mind and through past experience it seems that my ideas/ opinions are quite well received so I think working in a pair would develop these skills as well as help aid the development of the design and concept itself.


What will your specific roles be in the collaboration in relation to your brief?

Illustrator
Print Production
Finisher

Photography
Brand Identity
Typographer


What will your individual responsibilities be in relation to your brief?

Visual Research
Audience Research
Illustrations
Screen Printing
Finishes

Contextual Research
Product Research

Photography

What will your joint responsibilities be?

Design Development
Concept Generation
Research
Self Critiquing

JOINT PROBLEMS AND BENEFITS

problems:
  1. Time Spent together
  2. Design Descisions
  3. Ethical/Political/Moral Stand Points
  4. Additional Workload
benefits:
  1. Different opinions/concepts/idea perspective
  2. Solve skills gap
  3. Shared costs/resources
  4. Professional integrity
  5. Improved communication Skills

RESPONSIVE BRIEF - CREATIVE PARTNER FORMS


BRIEF TITLE: D&AD TED BAKER

Why have you chosen to work with your creative partner? What are your aims?

I have chose to work with Mikey as I feel we both have different skills that will compliment each other and we also get on well and have similar interests and hobbies. Mikey is really good at photography and layout, and we also share a keen interesting in branding and identity. I feel by combining our skills we have the potential to come up with something quite interesting. I have a love of illustration and print production methods, so I feel between us we will create a well designed perfectly executed piece of work. As we both have an interest in branding we have chosen briefs that we can play to our advantages.

I think it will be a good experience to carry out a brief with a like minded individual, between us I think there is the potential to come up with something very different to what we might come up with on our own.

What are your specific areas of creative interest in this brief? 

I have recently developed a love of branding and identity. So this was something we wanted to look into further. I also like the fact that you are designing to fit into another country, so this could result in some interesting research and design development, as we would be designing for another culture. It will be fun to design in a style different to what I am used to.  Also being a proud brit it will be quite fun to represent the country.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Hopefully my love for drawing will carry through the project, it might be quite nice to combine a illustration and photography element to the brief. I also think my print production skills will come into play with this brief, as I am keen to experiment further with screen printing, laser cutting etc. this may allow for some interesting final pieces.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think my confidence, and presentation skills have improved allot this year, and this will help when pitching our ideas to the group to get feedback, which will help to improve and develop our concepts.

Also our enthusiasm for the topic will drive us through, as we will be focussing on another country and culture it will be a fun process researching and designing for a different audience.

What will your specific roles be in the collaboration in relation to your brief?

To start with we will both research into the topic, we will need to pick a country first, but when we have that down we will both research different aspects.

I may look at the target audience, and ways of promoting.
Mikey will look into the culture and existing design.
After we have got our concept down and carried out all our research we will work together to come up with our products playing to our strengths. It is hard to delegate tasks already when we have not even got a concept down.

What will your individual responsibilities be in relation to your brief?

As we do not have the concept down yet, we don’t know exactly what we will be doing, but we will play to each other’s strengths throughout the project.

What will your joint responsibilities be?

Design Development
Concept Generation
Self-Critiquing.

BRIEF TITLE: CHURCHILL

Why have you chosen to work with your creative partner? What are your aims?

I have chose to work with Mikey as I feel we both have different skills that will compliment each other and we also get on well and have similar interests and hobbies. Mikey is really good at photography and layout, and we also share a keen interesting in branding and identity. I feel by combining our skills we have the potential to come up with something quite interesting. I have a love of illustration and print production methods, so I feel between us we will create a well designed perfectly executed piece of work. As we both have an interest in branding we have chosen briefs that we can play to our advantages.

I think it will be a good experience to carry out a brief with a like minded individual, between us I think there is the potential to come up with something very different to what we might come up with on our own.

What are your specific areas of creative interest in this brief? 

I have recently developed a love of branding and identity. So this was something we wanted to look into further. I was also drawn in by the fact that this brief is kind of like a guerrilla campaign, which allows lots of possibilities. I think this brief could go many ways, from clothing to installations, there are many things to discuss.

We like the challenge of informing an audience about a Churchill, as he is a great british figure that could be quite challenging to make popular amongst a younger audience. This brief seems fun and different.


What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Hopefully my love for drawing will carry through the project, it might be quite nice to combine a illustration and photography element to the brief. I also think my print production skills will come into play with this brief, as I am keen to experiment further with screen printing, laser cutting etc. this may allow for some interesting final pieces.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think my confidence, and presentation skills have improved allot this year, and this will help when pitching our ideas to the group to get feedback, which will help to improve and develop our concepts.

Also our enthusiasm for the topic will drive us through, as we will be focussing on another country and culture it will be a fun process researching and designing for a different audience.

What will your specific roles be in the collaboration in relation to your brief?


I will be researching into WW2 and Churchill, also his hobbies and interests.

Another thing I will be looking at is guerrilla advertising and viral’s maybe as this is essentially what the project is about

Mikey will be researching Churchill too, looking at famous quotes
Also he will be looking at his hobbies and interests.

This would be the starting point.

down.

What will your individual responsibilities be in relation to your brief?

As we do not have the concept down yet, we don’t know exactly what we will be doing, but we will play to each other’s strengths throughout the project.

What will your joint responsibilities be?

Design Development
Concept Generation
Self-Critiquing.