We were sent over copies of the original flyer in order to get an idea of the product and also the information that needed to be included on it, this consisted of product information quotes and pricing. The leaflet definitely looks dated and doesn't really make the product look that fun.
The greys don't work here. Not exciting at all.
My first impressions of the leaflet was that it looks fairly dull and boring, the colours are not great, and the layout of the leaflet does not really work. The logo looks a bit tacky spread across the page with the writing in a slant across it. There are definitely allot of problems with the leaflet and some big improvements can be made, I dont think the leaflet makes the product all that exciting.
The creative team at BrandFuel had also sent Mountain Trike their own designs of the leaflet, but were keen to pass the brief onto Emily and I to give the client a range of designs to select from.
These are the designs from BrandFuel for the new leaflet:
(v6)
Not a fan of the bogey green, The layouts not too bad, but could be more exciting.
The product annotation works well on the left hand side.
Titles of pictures work well, more youthful and playful.
Not a fan of the layout
(v4)
Too much white space.
Good choice of front cover.
Better Imagery shows the potential of the product.
Too simple
Tag line font doesn't work over image.
After seeing what Brandfuels creative team came up with, Emily and I had a an idea of the standard of work we had to match. These design's were much better than the existing leaflet but still lacking that fun playful aspect of the product. The colours weren't the best and there was lots that could be done with the layout. This gave us the basis for our ideas and also showed us exactly what needed to be included within the leaflet design.
Emily was emailed the client feedback that BrandFuel received after having sent over these designs, which worked in our advantage, giving us guidelines and ideas on what not to do and what the client specifically wanted to see within the leaflets.
Client Feedback for BrandFuel:
Feedback to v4:
- Beliefs highlighted at headers of pages are good
- More variety of different people in the photos needed. Far too many photos feature our Commercial director Ed, despite being a handsome chap, we need more of genuine wheelchair users from the folders.
- More pictures and a few short quotes in the centre fold from our customers (these can be found on our current leaflet) and people who've tried the Trike
- Family shots, parent and child etc to show range of users and uses.
- The 'history' text ie about Tim we can loose if it helps in terms of space
- More colour, less white background
- web address on front page and rendered green logo instead of black version
- CAD drawings of trike will be too small to read dimensions off and don't add value. A large product shot would be better for the features/benefits
- the shot of the trike in the boot of the car is really useful to have to show people when discussing the Trike at exhibitions
- info on price doesn't need to take up 2/3 of a page, again if space is an issue
- little mountain symbol is nice though I think using the trademarked mountain trike 'M' logo instead would help get the logo recognised maybe?
Feedback to v6
Front reveal
* Front image - not good as its Tim is wearing a crash helmet. Not the image we want to give. Revert back to original one of Ed on pebbles please
* Too many different fonts happening on the leaflet overall - on front cover needs to be lighter font and maybe a little smaller. Copy should read 'a life of freedom not 'with'
* Font on imagery we like - gives it movement - can we add little captions to the inside lifestyle images too?
* Blocking of text ie on the front and telephone details etc - really do not like - needs addressing
* Logo on the front needs to be solid colour and bigger
* I think the white blocking at the top with our 'We believe' copy is detracting from the main point of leaflet so I would suggest that we remove this copy and the white border as it seems to serve no purpose then the imagery can be full bleed. On the front cover - may need some kind of space to ensure that logo stands out - will leave this with you
* In terms of images - front cover of Ed, replace the Ed beach on the three images with the snow image. Back reveal - see if there is a better one of Steve and his son on his bike as he looks a little awkward, maybe replace the three chairs image with the guy in the playground with his son?
* on insert pic can they have rounded edges - bit less harsh? See how it looks in the design
*copy on middle panel - take off (VAT-free) and please can you add 'For technical issues please call Tim 07816955945
Back Reveal
* Arrows pointing to various areas of Trike should now cross over main image or cross with each other please address
* Website address needs to be added somewhere
* white blocking and 'we believe copy to be removed
* rounded edges on insert pics?
* spacing on arrow copy - some too close to hero pic
* take off line above colour palette image 'available in .....'
* see note re:images as above
Overall look needs some consistency of colours used for backgrounds etc to fit our branding. Not too keen on the swamp green background under the pricing and centrefold needs a nicer shade of green.
Captions for images will depend on final images so could you just pop in anything for now so we can see visually what it would look like and then I will supply once all images confirmed. Some options could be:
* Family Trips out
* A walk in the woods
* In the park
We like the 'We believe... on the front cover but not sure how much it adds on the other sections - certainly don't want it to influence too much on design ie placed in large white border - maybe there is a cleverer way of showing it without it taking over....
Definately can't put intro copy over image of trike as this is the 'hero' shot and shows all the key features and benefits of the Trike and we like the clean look. Maybe once the white top boarder issue is addressed there may be more room. Quite liked the colour blocking inside reveal, on concept 2 which contained the intro copy so maybe this is an option?
In terms of corporate colours - no we don't have any other colours apart from the green and grey - just whatever colours are used just need to be complimentary to these.
