YCN LEGO VIDEO DEVELOPMENT

After starting to build a pyramid out of lego at home for a stop motion video I realised I didn't have half the amount of lego I would need to make impressive sculptures so I found a digital lego designing application where you could create sculptures on the computer, then in a separate view you could watch as all the bricks are placed down to create the buildings.

After searching online I came across loads of pre-made lego models

which was really helpful. I was able to come across loads of historic landmarks

as lego has an architecture series already. My idea was for the buildings to represent

the greatness of lego by linking it to these masterpieces of human engineering.

Also trying to convey that anyone can do it and there are no boundaries.

Using lego digital designer I could view the buildings been built brick by brick

which was a really cool feature however I had to solve the problem of

recording my screen.

Some aspects of the video I built myself to accompany the buildings

I managed to download some screen recording software to capture the video

this allowed me to video only a section of the screen that I wanted which was good.

After lots of hassle trying to convert it to the right file type I managed to get

them in the right format which allowed me to work out the glitches

in Final Cut Pro.

I had some debates choosing what song should go over it, but in the end

I went for some magical sounding music from Sims 3. I think it works pretty well

Its up beat and fairy tail like which draws your attention.

Progress so Far

Unsure about the Titles will see what others think.

ISTD MUTTON QUAD LOGO DEVELOPMENT

After thinking about how I wanted the restaurant to look and operate I turned my focus onto the branding of the restaurant itself. I decided to keep the name Mutton Quad as I had based my whole menu on food/type puns. So I started sketching a few ideas down. 

 I decided on this style in the end. I liked the idea of using negative space.

It makes you look twice at the logo I feel.

It also popped into my head that all the branded products should come in a

 letter press draw with each product in a different section. I think this will make a nice

touch to the branding as a whole, Hopefully it will tie in with the whole theme

I am going for. I will use the laser cutter to produce the box.

I decided to come up with some different place mates fot Mutton Quad
I think I like the cutting mat design best. This keeps with the theme the most
I feel and also is a nice touch to restaurant. Practical in both ways.

I also thought about how I could get information out during the meal and
thought the best way to do this would be to use beer mats, everyone picks them
up and reads them so In order to teach the customers about type I wanted to produce
a series of beer mats that have a selection of serif and sans serif fonts on.

I looked into designing some business cards too for the branding and came up
with several different designs experimenting with type and image.

Too Boring, doesn't comunicate the restaurant 

I decided I liked my negative space idea best

I think it looks fun and quite smart. 

I wanted to make the menu a bit like a letter press drawer too to keep the theme running.

I thought this would be a nice touch however I didn't like the brown natural colour scheme

very much.

 I took inspiration from this Restaurant logo I liked. I liked the colour scheme so 

decided to use it. The colours stimulate hunger.

Here are a few of the logos I came up with.

Although I like the white ones I just didn't think they stood out enough.

I decided to go with the top right which uses a combination of the Haymaker type

and also Rockwell. I also kept with the quad theme and used a square.

I tried to find different ways of making the type stand out with the colour scheme.

Here you can see the white backgrounds make it more legible.

Although I really liked this style after re-assessing I have decided it looks far too garish and

makes it hard to read the dishes.

Here is the front and back of the menu on the left and the menu on the right

 Here is the type reference book I have made to go with the menu

 Alternate back...decided against this. Too big

want it to be subtle from outside.

I have decided to go with this menu. Its much easier to read

and is simple and more stylish I feel. I still kept the feel

of the Letter press drawer too I hope. 

 I also came up with a range of business cards to go with the branding

I would use spot colours if printing proffesionaly to save on ink.

I would also emboss them to give a classy impression. The quality

of the printing has to represent the food.

I designed informational beer mats with different typefaces on

displaying the date they were created, who made them, and the type.

I also decided to make placemats that are cutting mats to keep with the 
Design studio theme,

If I had enough time I would set up a website for Mutton quad.

This is how I would want it too look. I kept it simple to give it that designer

feel to it. I would keep the website fairly simple with a section about the history

of the restaurant. I have gone with the theme that the restaurant was previously a type/design

studio. The site would also include helpful information on typography with also

pictures of the creative interior and also the menu itself.

The products on a whole.

HELLFIRE BEER LABEL BRIEF

We recently got set a brief to redesign the Label of Leeds Breweries Hellfire Pale Bitter for Leeds College of Arts Creative Network. I set myself this as a day brief. I researched into different beer labels to start with which gave me some inspiration. 

I ended up going with something quite obvious choosing the devil, but I thought it was something that would stand out and could allow for some interesting imagery. I have been quite interested in negative space recently so I wanted to try play with this. instantly thought of the faces and the cup image I had seen when I was younger.

I wanted to create a  bit of a spin on this design and use the devils face on either side. 

With a kind of holy goblet spin off Which is more like the goblet of fire!.

As it was for the creative network I decided to be creative and draw it by hand first to get an idea of how I wanted it to look. 

In order to get the shape right on illustrator I cut it out of a piece of paper folded in half then took a photo of it and downloaded onto the computer in order to trace the shape.

I tried scanning in my writing but it didn't work very well. I then started drawing the

face of the devils with the pen tool and mirroring the image.

I messed about with different colours to see what worked best I wanted to stick with the

fiery colours so played with red orange yellow and black. 

I thought the red black combo was probably the strongest.

After finally deciding to just stick with red, white and black I started adding the final details.

 It was quite difficult to narrow it down to a final design as I couldn't work out it 

I liked the black background more than the red

Final Design

I was happy with my final design. I think the label has a good shelf presence, it is bold and bright. It is different to other beers and has a very different illustration style to most beers which I feel represents the creative network. If I were to change anything it would be the text as I'm really not happy with it. This could of been altered if I had managed my time a bit better. It was a fun experience and I'm looking forward to trying out packaging design in the future.