PackagingFinal Designs

Final Printed Nets

Original Products

UKF Final Products

I am happy with the overall product packaging range. I kept with the speaker

theme throughout as I wanted consistency amongst the products.

I definitely prefer the lighter coloured speakers, I think the contrast works well.
The all dark speakers don't work as well. If I were to change anything I would of
liked to print on shiny stock, to give a better finish. It might look more like a speaker
with a different finish. It would of been nice to emboss the actual speaker parts.
It would of been nice to have some sort of texture to the packaging and add a realistic
feel to the design.

Net Designs

To start with I drew up my nets on illustrator measuring them with a ruler, then keying the values into illustrator. I chose to go with the speaker design as UKF is a record label for drum n bass and dubstep music. I thoughts this   could make for some interesting packaging.

 I started going with blue black and white but I think the black stood out

too much so I decided to keep it simple and just go with blue and white

 I then drew up a handle to go on the side of the speaker packing.

 UKF logo

 When I had the basics down I started adding the detail

creating the speaker panels and adding UKF stickers to 

brand the packages.

After reassessing the colours of the packaging I decided to change the background

blue to be more similar to the UKF bag I received as it creates a better contrast

between the speaker casing and the features.

10 Interesting Facts About Reggae

1.The richest living reggae artist alive is Shaggy who is worth $22 Million. This is a big surprise as I wouldn't of had him down as my number 1 reggae artists. But I suppose he did sell out and make pop tunes.

2. If Bob Marley was still alive he would be worth $130 Million. This is an incredible fact, Bob was so influential that even after his death he inspires millions. His net worth is more than the top 10 richest living artists combined.

3. Bob Marley has 11 legitimate children to several woman and 2 illegitimate children not registered on the Marley Website. This is amazing how the women put up with it, he was sleeping with other woman whilst married. But this is only looked down on in western culture. Rastas believe in free love.

4. Reggae was invented partially by an accident, their was reverb on the amp which mimicked the chord on the offbeat. This is where reggae came from.

5. Best selling Reggae Album of all time is Bob Marley Legend album. This is the most popular reggae album world wide as well. Its amazing how one man can have so much influence on the world.

6. The majority of the old reggae artists from Jamaica were shot in gang related incidents. Which is shocking. Even Bob was shot but survived. I knew jamaica was rough but I didn't realise how much trouble actually goes on until I watched the Marley Documentary.

7. There are over 200 Reggae Festivals world wide each year. The majority are in the USA. 

8. There are over 15 Music forms that have been derived from reggae. It has been a major influence on the music World even today 4 years on reggae is influencing the latest musical craze....dubstep. :/

9. The Queen of England presented Beenie man with the reggae artist of the year award. I didn't realise the queen was involved with this ahah!

10. Bob Marley managed to get the apposing political candidates (PNP + JLP) in 1978 to get on stage during the one love peace concert and shake hands. 

Crit Feedback FINAL REGAGE PRODUCTS

In todays crit we brought in our 3 products which extended on from our History of Brief. I found this session really helpful. I felt allot more comfortable analysing others work in professional manner, it was quite easy to give constructive criticism at this stage in the year. Last year crits were rather daunting but I feel this year is going to be allot easier.

Products

Some main points of feedback that we were receiving wer along the lines of:

• Good Clarity
• Effectiveness of type
• Questions + Discussion
• Relevant Colours
• Originality of format
• Range - does it work
• Relevant Text
• Correct spelling and grammar
• Composition
• Originality of design

What I wanted answering:

1. Does the layout work well?
2. Does the work read well?
3. Is the style of my design appropriate for the subject matter?
4. Does the work stand out to you? 
5. Does it interest you?
6. How do you think it could be improved?
7. Do you think the type is appropriate for the subject matter?

My Crit Feedback

Strengths

• Works as a set really well, its clearly readable and the colours suit the theme.
• Imagery is chosen well
• The flyer is informative
• Stands out because of the bright colours
• Playfulness that suits reggae music
• Design is consistant and neat.
• The layout works well, Images breakup info.
• Nice flow and structure
• Type is easy to read, appropriate across all products creating interest
• Eye Catching

Improvements

• The type in the flyer could be bigger
• Could of chose a more reasonable type.
• Different Stock would be nice.
• Could of included the roots of the tree with the type.
• Printing on wood could of been nice. Laser cutter?
• Either edit the text or ticket holder or edit ticket to 'get your ticket' or state not a real ticket in the flyer to show its promoting. Get rid of speaker image in the leaflet
• Could of made poster more tree shaped.

I agree with the comments made, all the statements made were things I had already thought about. If I had more time I would of played about more with the designs. It would of been nice to print on nicer stock too. I would like to experiment more with more organic materials. It would of been nice to make a real ticket too with perferate edges.

Packaging and Identity Workshop

My Products

Packaging

 

Branding and Identity

In todays session we each brought in our items for both packaging and branding and identity we made lists of High, middle and low quality items. We disagreed on a few items but generally all had the same idea. We looked at things like the complexity of the design, the concept, colours and so on.

Overall Group Categories

Top

Nice feeling Stock

Sustainability

Looks Expensive

Durability

Net Complexity

Middle

Disposability

Durability is good but design does not match

Not amazing design or stock is mundane

Familiarity

Low

Over Complicated

Garish Colours

Contextual Colours

Looking Mass Produced

Poor Quality Imagery

Attempted Mimic 

Unnecessary Packaging

Part 2

In the afternoon session with Lorraine we were asked to take one example of our packages and break it appart. From here we had to draw out the net 100 times and then chose our 5 logos from our Identity items and rebrand the packaging using the 5 logos. We were expected to do 20 per brand, I only managed to get up to 24 designs overall, but as the session went on I came up with different solutions to the problem. I took into consideration the different print processes that I could use when designing the packaging, I tried to incorporate a bit of colour to make it a bit more visually interestiong. I played about with the style, size and possition of the logo I also tried to change it slightly to see what works well.

Here I started looking at the UKF logo. UKF are a music company that promote
drum and bass and dubstep music. They organise events and have recently become
a real record label. Their logo is quite simple but readable. The blue colour works well
its not too garish. I tried to consider how the package would look intact. Some 
designs work allot better than others.

Here are more UKF packages. I then started looking at the Mothers of India Fragrances
the packaging for this was quite simple but I thought there was allot you can do with it. The
logo is simple but really nice. I think foiling would be a nice process for this packaging.