I decided to do another day brief today, It was quite a small brief, they didn't seem to have a massive idea about what they wanted, this has given me a bit of freedom tom play about and come up with something I think represents the company and how it works. Whilst also getting across there needs within the logo.
The Brief
MMZ is a small startup company that has the mission to invest in other small companies helping them to achieve its goals not only with money mas also with managment skills from your owners.
We want to pass the image that we are fast, smart, inovative and more important: we help people to succeed.
Nice to Have:
- I want to have the company name in the logo and my preferred colors are blue and green.
CONCEPT BOARDS
Designs
Here are a selection of designs I submitted to the Design Crowd. I have experimented with different shapes, text and colour to give the client a variety of different options.
Full Pyramid Design
Orange, Green & Black MMZ logo
I decided to tone the black down to a dark grey,
there is less of a contrast now. Also a thicker weight text
Thin Text
Green Version
I incorporated the slogan into the logo as a sun shape
at the top of the structure, representing power and
the companies all mighty glow and shine.
Grey Text.
Submission
OVER VIEW
This was quite a fun brief to smash out as it was quite easy to depict what the company was about and how it works. It made sense to use a pyramid structure within the logo as this shows a structure of hierarchy which is effectively what the companies about, the main company invests in others. Using the pyramid structure was the easiest way of showing this. I have submitted a variety of different designs so hopefully there will be one which they will go for. The colour scheme is not to garish and it has a modern up to date feel to it which they were going for.
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