Concept
'get people to try something new'
The Problem
how can students in Leeds be encouraged to listen to and experience new music, different to their usual choice of genre?
Rationale
-
to encourage people to branch out from music genres they know and love
and experience the diverse music scene in Leeds as a student
- to help promote some of the different music nights/gigs etc. that go on in Leeds
Audience
students in Leeds
Method of Delivery
- x5 different cd designs (five different genres of music), 5 copies of each cd; 25 cd's in total to be circulated
- each cd will have five tracks on by different artists (relevant to selected genre) that are playing upcoming gigs in Leeds
- the cd will be packaged with details about a Twitter page that allows for us to collect feedback and respond to people about music in Leeds as well as allowing us to measure our success
- we will also produce a poster to help promote the campaign around college
- Twitter page will be used to give information back to the users on up and coming gigs.
Context
- student union, library, graphic design studio, around college etc.
Name & Logo
Emily and I spent a night creating logos on illustrator, it took a lot of adjusting and experimenting in order to get something that we were both happy with, we will then show the design ideas to the group and make a decision on how we market ourselves.
We came up with various names but overall we think 'Fresh' works well as it signifies new, which is relevant to our new music campaign.
the
idea of the logo is that the arrows in the record represent the concept
of music of different genres getting passed around and listened to by
different people
'change your tune' was a slogan idea we tried out to accompany the branding package
this was the artboard used on Illustrator with all our ideas and designs as they developed
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