Sunday, 5 May 2013

THE GALLERY THAT GLOWS BRANDING

One of the other factors of the exhibition I had to think about was that branding and way finding as this is another important aspect of the whole exhibit. I wanted to try and emphasise what the show is about but also trying to keep with the style of the illustrations etc.
 
 I came up with the name "The Gallery That Glows" I think this quite a catchy name and is simple and to the point. i think it is quite a bold name which sounds interesting and inviting. I used Arial Black to begin with as it was quite bold which would draw people in.
 I decided that using a picture frame in the logo was vital as this highlights the format of the exhibition. I wanted to try emphasise the glow by adding the triangles round the edge but I felt this looked wrong.
 In the end I switched fonts and decided to use neon 80's as it is essentially like neon light tubing which I thought was relevant and also fit in with the illustrative nature of the work.

 At first I was going to get the poster printed out as fluroescent as possible but I have now decided I will laser cut the images out of fluorescent paper as this will give off a brighter glow. I started by just having the text in the frame in a similar illustrative style. I like the black and green contrast but I feel 
this doesn't follow the colour scheme.
 I experimented with incorporating references 
to the land and sea within the logo.

 I decided the glow didn't follow the illustration style







 Way Finding

 I will have laser cut fluorescent wood style signs placed around
college leading to the exhibition.

Snail poster, Unsure
 Could be quite interesting, Could draw interest.

Friday, 3 May 2013

WHAT IS GOOD PICTURE FRAMES

Instead of having ordinary picture frames I plan to have custom laser cut frames which represent the organisms, habitat or at least has reference to where they might be found. I have designed 10 picture frames which match up to each of the organisms and will cut them out of MDF and Acrylic.

SEA

 Water

 Port Hole
 Fish Bowl
Coral Bed
 
 
Divers Helmet
 
LAND

 Grass
 Log
 Grass and Mushrooms
Trunk

 Hollow Log

WHAT IS GOOD - ILLUSTRATIONS & CONTENT OF BOOKLET

Hand Drawn Illustrations


VAMPIRE SQUID



SEA PEN



MYCENA LUX-COELI

Over the past week or so I have been illustrating my chosen glow in the dark organisms using illustrator, to start with I drew the organisms by hand, and then scanned them in and digitally mocked them up, I realized this was taking allot longer, so I decided to digitally illustrate each creature using photos as references.To start with I planned to do 20 organisms, but as time went on I realized that I had been quite ambitious so have decided to narrow it down to 5 sea creatures and 5 land organisms.

I have experimented using different line weights in order to give the illustrations some depth, My drawings are quite linear which may be a problem when it comes to glowing as the thin lines might not give off as much light as blocked areas of colour, But we shall see when it comes down to it. I could invert the images and print the white space I will see how this goes after my 1st attempt.

ILLUSTRATIONS & BOOKLET CONTENT 

FIREFLY

Lampyridae is a family of insects in the beetle order Coleoptera. They are winged beetles, and commonly called fireflies or lightning bugs for their use of bioluminescence to attract mates or prey. Fireflies produce a "cold light", with no infrared or ultraviolet frequencies. This chemically produced light from the lower abdomen may be yellow, green, or pale-red.

In many species, both male and female fireflies have the ability to fly, but in some species, females are flightless. Light in adult beetles was originally thought to be used for similar warning purposes, but now its primary purpose is thought to be used in mate selection. Fireflies are a classic example of an organism that uses bioluminescence for sexual selection. They have a variety of ways to communicate with mates in courtships: steady glows, flashing, and the use of chemical signals unrelated to photic systems.

All fireflies glow as larvae. Bioluminescence serves a different function in lampyrid larvae than it does in adults. It appears to be act as a warning signal to predators,  since many firefly larvae contain chemicals that are distasteful
or toxic.

GLOW WORM
Lampyris noctiluca, the common glow-worm of Europe, is in the firefly species . However these insects are actually beetles, as evidenced by the hard cases which close over the wings when they are not in use.

These beetles use their bioluminescence to attract mates. The adult females are mostly famed for their glow, although all stages of their life cycle are capable of glowing.

The flightless larviform females sit in grass and low vegetation at dusk, turning their rear-ends upwards. They emit yellowish-green light from the underside of their abdominal segments to attract the smaller males, which are winged. They will glow for 2 hours and then retreat back into their hiding place until the next night, or stop glowing as soon as they find a mate.

The light can be seen by males up to 50 yards away. The light is emitted continuously, although they will wave their abdomens from side to side, which gives the impression of it brightening and dimming. The larvae are
sometimes seen to glow, although they seem able to turn off their light more easily than the female, especially when disturbed.

JACK O' LANTERN


 Omphalotus olearius, commonly known as the jack-o'-lantern mushroom, is an orange- to yellow-gill mushroom. It is usually found in woodland areas of North America, where it grows on decaying stumps, buried roots or at the base of hardwood trees.

The jack-o'-lantern mushroom is poisonous. While not lethal, consuming this mushroom leads to very severe cramps, vomiting, and diarrhea. Complicating its toxicity is the fact that it smells and looks very appealing, to the extent that there are reports of repeat
poisonings from individuals who were tempted to try them a second time.

The mushroom's fruiting body (its stem and cap) is an orange color. Its bioluminescence, a blue-green color, is only observable in low light conditions when the eye becomes dark-adapted. The whole mushroom doesn't glow only the gills do so. This is due to an enzyme, called luciferase, acting upon a compound called luciferin, leading to the emission of light much as fireflies do when glowing.

COPEPOD

 Copepods are a group of small crustaceans found in the sea and nearly every freshwater habitat. Some species are planktonic (drifting in sea waters), some are benthic (living on the ocean floor), and some continental species may live in limno-terrestrial habitats and other wet terrestrial places, such as swamps, under leaf fall in wet forests, bogs, springs, ephemeral ponds and puddles or damp moss, Many live underground in marine and freshwater caves, sinkholes, or stream beds.

Crustaceans are like the insects of the sea and like insects on land, they come in many
different shapes and sizes. Copepods, like the one shown here, are the most common form, and many, like this one, are bioluminescent.

Copepods usually release their bioluminescent chemicals into the water to produce a glowing cloud of light. This luminous smoke screen serves to distract or blind an attacker while the copepod beats a hasty retreat into the darkness. The Gaussia Copepod seen here releases its chemicals from glands located on its tail.

VAMPIRE SQUID
 The vampire squid is a small, deep-sea
cephalopod found throughout the temperate and tropical oceans of the world. The vampire squid is almost entirely covered in light producing organs called photophores. The animal has great control over the organs, capable of producing disorienting flashes of light for fractions of a second to several minutes in duration.

The intensity and size of the photophores can also be modulated. Appearing as small, white discs, the photophores are larger and more complex at the tips of the arms and at the base of the two fins, but are absent from the undersides of the caped arms. Two larger, white areas on top of the head were initially believed to also be photophores, but have turned out to be photoreceptors.

The vampire squid reaches a maximum total length of around 30 cm its body varies in colour between velvety jet-black and pale reddish, depending on location and lighting conditions. The animal's dark colour, cloak-like webbing, and red eyes are what gave the vampire squid its name.

COMB JELLIES
 

 Comb jellies are gelatinous transparent to translucent animals like jellyfish but they are really not even related to them. In fact,
zoologists place them in a whole separate taxonomic group called the ctenophores.

Besides the long tentacles in some species and lobes in others, they are oval to foot ball shaped. They range in size from about quarter sized to small hand sized. They have 8 rows of cilia running lengthwise along their bodies and they are radially symmetrical.

Not all comb jellies produce bioluminescent light. Those that live in the deep sea do so more than those that live in shallow water. However, there are some shallow water species that will put on quite a show for you. The light that they produce is refracted through their bodies to produce little rainbow effects much like sunlight moving through a prism.

Unlike jellyfish, comb jellies do not having stinging cells so you can fell completely safe to swim in water containing them without getting stung.

QUANTULA STRIATA


Quantula striata, also known is a species of medium-sized, air-breathing, tropical land snail.
It is the only terrestrial gastropod known to exhibit bioluminescence. The purpose of the snail's bioluminescence is not yet fully understood, but it is thought to have some relation to animal communication. 

The length of the body is up to 5–6 cm. The dorsal part of the head and foot is dark brown in color.  The ventral parts are creamy white in color and the eye tentacles are long, with large eyes on the top.

Light is emitted by an organ known as the "organ of Haneda," located in the head-foot region of the adult snail.  The snail flashes while it is moving, and half as intensely when it is feeding, and does not flash when it is inactive. Flashes last anywhere between half a second to six seconds. The light produced is a yellow green colour.

The eggs of this species glow, and so do newly hatched snails. Juveniles can produce flashes of light, as can most, but not all, adults.

MYCENA LUX-COELI

These are a type of mushroom found in Asia, which glows an alarming shade of bright green due to the presence of the enzyme luciferase. A chemical reaction in the mushroom takes place, where chemical energy is converted into light. The luciferase enzymes speed up the transformation of the pigment luciferin, as it reacts with oxygen, to create light.

Mycena lux-coeli mushrooms grow out of fallen chinquapin trees in Japan, during the country’s wet season.  The locals call it ‘shii no tomobishi-dake’, means chinquapin glow mushrooms.

They only have the short lifespan of a few days, as they are subject to dehydration. Scientists are not totally certain as to why these mushrooms glow, but ideas include for attracting the predators of insects that eat the mushroom.

ANGLER FISH
The angry-looking deep sea anglerfish has a right to be cranky. It is quite possibly the ugliest animal on the planet, and it lives in what is easily Earth's most inhospitable habitat: the lonely, lightless bottom of the sea.

There are more than 200 species of anglerfish, most of which live in the murky depths of the Atlantic and Antarctic oceans, up to a mile below the surface, although some live in shallow, tropical environments. Generally dark gray to dark brown in color, they have huge heads and enormous crescent-shaped mouths filled with sharp, translucent teeth. Some angler fish can be quite large, reaching 3.3 feet
(1 meter) in length. Most however are significantly smaller, often less than a foot.

Their most distinctive feature, worn only by females, is a piece of dorsal spine that protrudes above their mouths like a fishing pole-hence their name. Tipped with a lure of luminous flesh this built-in rod baits prey close enough to be snatched. Their mouths are so big and their bodies so pliable, they can actually swallow prey up to twice their own size.
 
 SEA PENS
Sea pens are colonial marine creatures, named after their feather-like appearance reminiscent of antique quill pens. Sea pens colonize in tropical and temperate waters worldwide. They are in the octocoral group which means “soft coral”.

The central stalk of the animal consists of a lower part, the peduncle, which anchors the colony in mud or sand, and an upper part, the rachis, which bears polyps (hollow stalks with a mouth and tentacles at the free end) or branches bearing several polyps. Sea pens feed on small organisms captured by the tentacles at the end of each polyp.

Sea pens are able to relocate and re-anchor themselves if need be. They position
themselves favourably in the path of currents, ensuring a steady flow of plankton, the sea pens' chief source of food.  When touched or stimulated, sea pens emit a bright greenish light; this is known as bioluminescence. They may also force water out of themselves as a defensive act, deflating and retreating into their peduncle.

 

Wednesday, 1 May 2013

FRAME CONCEPT IDEAS

Lucky 7 & a place to be
 

 A place to be - I wanted to make the exhibition space THE PLACE TO BE 
so the frames look exclusive and create interest



Lucky 7 - playing on the gambling concept and people should have a gamble
and fancy there chances as the odds are good.

Significance of 7 


I researched into the significance of 7 which was something to 
try and inspire my concepts.

Time As a Factor


As competitions are something not everyone has time to do I wanted to play on the fact not everyone will
have the time to take part so the chanc of winning are higher. I wanted too look at the different stress levels of the graphic design 1st, 2nd and 3rd years showing how much free time everyone has.
 

This chart shows how good the odds are in pie format.


1st, 2nd and 3rd year watches showing how much spare time each has to do work.


I decided to look at golden eggs beeing the good ideas and all the losing entries as the bad eggs.
 

I tried coming up with puns to go with with posters, Crackin Design etc.

Design So good It needs Locking up
  

  I wanted to play on the fact the work will be locked up for 2 months, a bit like a prison sentence


This doesnt exactly encourage people to get involved however
 

Banged up for 2 months

Literal Showcase of Yourself
 

As an attempt to show that anyone can have a chance at getting in the frames I thought 
I could literally show people trapped in the frames.


I want to include a mirror in the poster to show that the viewer could be up there!


Another Idea I had was to stuff loads of random work up there, as another attempt of showing
anyone can get there stuff up there.

Best Before


The concept behind this was that the exhibition only runs for
2 months then its passed its sell by date.



Wall of Frame


The idea behind the wall of frame is that you get your 2 months of fame.
The poster will be laser cut out and some of the bricks replaced with mirrors
to show that the viewer can be a part of the wall of frame.

FRAME BRIEF CONCEPT CRIT

In today's concept crit we presented our ideas to a small group in order to narrow down our concepts to the one we will take further. I found this process quite helpful, as my idea of my project changed after the crit and have decided to go with a alternate idea.

Best Before Idea
 

 The concept behind this idea is that the exhibition only runs for 2 months at a time and when it that's over its past its best before date. I was going to photograph a piece of paper with "your work here" wrapped up like meat with a sell by date sticker on. The sticker can go on each frame each month with a sell by date.

Lucky 7


The concept behind the lucky 7 is gambling and taking a chance at the competition. Many students love to have a little gamble so why not fancy their chances at showcasing there work as the odds are pretty good.
 

The spinner will have Lots of "yous" which shows the chances of being successful are high.

The Wall of Frame
  

The idea behind the wall of frame is that the exhibition space is a place for the worthy winners. You will have your 5 minutes of fame essentially. I plan to Laser cut out the wall and replace some of the bricks with laser cut mirrors. So when people are looking at the poster they already feel part of the wall.

Feedback

Wall of frame is the one! I like the idea of using wood and mirror, something different to print.
Nice visuals, well thought out printing techniques it will be a lot of work but if you do it well and execute it professionally it will have a high impact.

I like the play on words, I like the use of different printing processes. The range of ideas are playful and different to the other serious concepts in the crit.

Perfect design where the whole space is a brick wall

Mixed media will draw more attention

From the cirt I have decided to go with the hall of frame, my peers decided this would be the most eye catching and interesting concept, and is also a nice play on words. The poster will also be different to your average printed poster which will hopefully catch the viewers eye. Now I need to digitally produce it and get to the laser cutter before the time runs out.